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Videos

Riding the Shockwaves

When we began our engagement with the British Army in 2020, many young people's reference point for what being in the Army might be like was a reality TV gameshow. In the UK, the contemporary image of the combat soldier in popular culture and the...

Catalogue: Congress 2023
Authors: Luke Perry, Luke Mantell
Company: Jigsaw Research
September 27, 2023
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Citation

Perry and Mantell (2023a, September 27). Riding the Shockwaves . ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/riding-the-shockwaves-12232


Videos

Human plus digital equals agile and accurate

Discover how to use holistic research communities to give stakeholders fast and cheap - without compromising on quality. And by doing so to get back to the core role of market research, providing accurate insights to clients, not worrying about...

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)
Authors: Alex Johnston, Philip Morrison
Company: Jigsaw Research
November 11, 2018
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Citation

Johnston and Morrison (2018a, November 11). Human plus digital equals agile and accurate. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/human-plus-digital-equals-agile-and-accurate


Research papers

Human plus digital equals agile and accurate

This paper is about taking a holistic approach to online communities and developing a mindset that obsessively focuses on the client end-game, rather than any fixed methodology. We explore what makes an effective online community; highlighting what...

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)
Authors: Philip Morrison, Alex Johnston
Company: Jigsaw Research
November 11, 2018
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Citation

Morrison and Johnston (2018a, November 11). Human plus digital equals agile and accurate. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/human-plus-digital-equals-agile-and-accurate-9463


Research papers

The truth is out there

In recent years thinking from social psychology and behavioural economics has permeated market research. They have laid down a challenge to research by emphasising the importance of understanding how non-conscious response drives consumer decision...

Catalogue: Congress 2016: #WOW
Authors: Julie Knox, Andy Lack, Tom Vannozzi, Luke Mantell
Company: Jigsaw Research
September 22, 2016
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Citation

Knox, Lack, Vannozzi and Mantell (2016a, September 22). The truth is out there. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-truth-is-out-there-8895


Research papers

A simple record or a whole new ball game?

We are all using more film/video in research. The backlash against long PowerPoint presentations means the increasing use of video clips to bring the findings to life, and the standalone five-minute video to accompany the debrief. But is there an...

Catalogue: Qualitative 2012: Informing Strategic Decision Making And Action
Authors: Dominic Scott-Malden, Peter Totman
Company: Jigsaw Research
November 8, 2012
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Citation

Scott-Malden and Totman (2012a, November 08). A simple record or a whole new ball game?. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/a-simple-record-or-a-whole-new-ball-game-


Research papers

Arbiters of meaning

This presentation outlines the findings of a small scale research project charged with exploring the role of the simultaneous translator or interpreter in the international research process, highlighting important differences in how the role is...

Catalogue: Qualitative 2010: Foresight on Moods and Thoughts
Author: Peter Totman
Company: Jigsaw Research
November 18, 2010
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Citation

Totman, P. (2010a, November 18). Arbiters of meaning. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/arbiters-of-meaning